Date Start Date: 10/22/2026 Start Time: 1:00 PM EST End Date: 10/22/2026 End Time: 2:30 PM EST Contact Name: Emma Boland Email
For many U.S. businesses, expanding sales into Europe creates new opportunities and new tax responsibilities. Yet Value Added Tax, or VAT, remains one of the most misunderstood areas of indirect tax. Companies often know that they have VAT obligations but are unclear on when an in which country a registration is actually required, how VAT is charged, what determines the place of taxation, or how compliance requirements change based on what is being sold, the nature of the customers and where customers are located. Florian Hanslik of terraVAT will join Diane Yetter on this webinar to provide a practical introduction to VAT for U.S. businesses selling into Europe, while also serving as a useful refresher for experienced tax and finance professionals. Rather than focusing on comparisons between U.S. sales tax and VAT, this session explains based on a more practical training by using specific scenarios how the VAT system works, the concepts that drive compliance decisions, and the issues businesses should understand before or during their expansion into Europe. Attendees will learn key VAT principles, common registration and reporting considerations, and the factors that influence tax obligations across EU member and non-member states. The session will also address recent developments and areas that frequently create confusion for businesses entering the European market. Whether you are new to indirect tax, have recently inherited responsibility for sales tax and VAT matters, or want to refresh your understanding of an area that continues to evolve, this webinar will help you build a stronger foundation and make more informed decisions when selling into Europe. Who should attend? This webinar is intended for tax managers, accountants, controllers, finance professionals, eCommerce leaders, sales operations teams, and businesses selling or planning to sell into the EU and other European countries. Suitable for all experience levels. Visit the Website
